This guide is to assist those of you taking Prof. Betsy Moore's Building Great Brands course.  

A few things about the guide:

• It is meant to get you started with resources that should be helpful.
• It is not meant to be exhaustive, i.e., have everything you need to complete your assignments.
• Not all databases/resources will be helpful for every brand/company/industry/product.
• You may have questions while/after you look through it.
   

If you do have questions and need help, reach out to us via Ask a Business Librarian.  It's important you use this instead of e-mailing Pete or Steve individually.  

If you'd rather come see us in person, that's cool, too.  A librarian is always on duty in the Mahaffey Business Library from 1:00pm-6:00pm, Monday-Friday.  We're glad to help!