This guide is to assist those of you taking Prof. Betsy Moore's Building Great Brands course.
A few things about the guide:
If you do have questions and need help, reach out to us via Ask a Business Librarian. It's important you use this instead of e-mailing Pete or Steve individually.
If you'd rather come see us in person, that's cool, too. A librarian is always on duty in the Mahaffey Business Library from 1:00pm-6:00pm, Monday-Friday. We're glad to help!