At its core, entertainment captures the attention of an audience. The industry as a whole can be broken down into four subsets: print, film and television, digital, and radio, all of which support and directly affect one another. According to the private investment firm Veronis Suhler Stevenson, total U.S. media spending hit $1.189 trillion in 2012. Revenue is generated for entertainment companies through subscriptions, outright purchase, and advertising fees. Entering this industry is challenging, but can be accomplished by attaining applicable technological knowledge and aggressively networking with current firms and employees of the industry. Key skills in the entertainment industry are Problem solving, project management, time management, and deductive reasoning.
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Working in the entertainment industry often requires industry-specific skills and an opportunity for entrance rather than specific degrees or certifications. Many students enter the industry after their undergraduate years at a four year school, while others attend technical or trade schools. Some universities offer master’s degree programs in entertainment as well.