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HESBURGH LIBRARIES  >  Library Guides

Career Resources — Marketing and Advertising

Industry Overview

At its core, the marketing and advertising industry communicates the unique and need-fulfilling value of a good or service to a consumer through a specific channel.  It involves moving goods and services from concept to customer which includes the coordination of the 4 P’s:  product, price, place and promotional strategy. 

Notre Dame students who wish to enter the field of marketing typically pursue careers in sales, brand management, corporate marketing, market research, retail merchandising, retail management and account management, to name a few.  The explosion of digital media has created another whole field of marketing goods and services.  View where ND graduates have accepted jobs in the marketing and advertising industries via our Future Plans report and where students participated in internships via our Summer Experience report.

Vault

The Vault Advertising & Marketing  Industry Guide provides in-depth intelligence on what it's really like to work in this industry—and how to position yourself for success. What you can find:

  • What is marketing/advertising?
  • Extensive Job titles and descriptions, including average salaries, outlook and tips for entry into the field
  • The structure of the marketing/advertising industry
  • The outlook
  • Professional associations and resources