At its core, public relations (PR) is the management of information between an organization and the public. Those who work in this industry strive to maintain or improve the branding and image of an organization among employees, shareholders, consumers, and other stakeholders. PR centers itself on understanding where an entity is at, understanding where it should be, and crafting strategies on reaching that optimal point. Verbal and written communication are key skills PR firms are seeking.
The Vault PR Industry Guide provides in-depth intelligence on what it's really like to work in this industry—and how to position yourself for success. What you can find: What is PR? Extensive job titles and descriptions, including average salaries, outlook and tips for entry into the field? The structure of the PR industry? The outlook?
O*Net provides students with comprehensive information about jobs within the different industries. For public relations, required skills include: Social perceptiveness? Time management? Quick thinking? Problem solving? Judgment and decision making?