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Career Resources — Public Relations

Industry Overview

At its core, public relations (PR) is the management of information between an organization and the public. Those who work in this industry strive to maintain or improve the branding and image of an organization among employees, shareholders, consumers, and other stakeholders. PR centers itself on understanding where an entity is at, understanding where it should be, and crafting strategies on reaching that optimal point.   Verbal and written communication are key skills PR firms are seeking.

View where ND graduates have accepted jobs in the PR industry via our Future Plans report and where students participated in internships via our Summer Experience Report.