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Marketing

Overview of Marketing

The study of the action or business of promoting and selling products or services, including market research and advertising.

Related subjects include: Finance, Management and Organization.

News and Popular Press

Popular press resources such as newspapers and magazines are expert but non-scholarly sources that report basic facts and offer opinions. One benefit of these sources is that they are printed shortly after an event, but they do not reach the level of analysis necessary for scholarly work. 

Dictionaries & Encyclopedias

Dictionaries are most often collections of words in one or more specific languages, usually arranged in alphabetical order, providing information like word meanings, usage, etymology, and, when they contain more than one language, translations. Some dictionaries include information more commonly found in encyclopedias.  Encyclopedias are collections of information on terms, figures, eras, locations also arranged alphabetically, and, alongside definitions of terms, they also include more in-depth general information on a topic. Encyclopedias can be general or subject-specific.