This guide is to assist those of you taking Prof. Robert Essig's Principles of Marketing course. It is not meant to be exhaustive, rather our goal is to get you started with resources that should be helpful. Not all resources will necessarily be appropriate for each of your companies/products.
We realize you may have questions after you look through the guide. If you do, please reach out to us for help via Ask a Business Librarian. It is important that you use this service instead of e-mailing Pete or Steve individually.
Alternatively, a librarian is always on duty in the Mahaffey Business Library from 1:00pm-6:00pm, Monday-Friday, so you can stop in to see us.