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MARK 20100 — Principles of Marketing (Essig)

How To Get Help

This guide is meant to help you with Prof. Robert Essig's Principles of Marketing course. It is not intended to be exhaustive, rather our goal is to get you started with resources that should be helpful. Not all resources will necessarily be appropriate for each of your companies/products. 
 

Need help? 2 of the best ways to get it::

  1. Send us your question via Ask a Business Librarian
    (You'll get a faster reply using Ask a Business Librarian than you would if you e-mailed Pete or Andy individually.)
     
  2. Come see us in person at the Mahaffey Business Library anytime from 1:00pm-6:00pm, Monday-Thursday and 1:00pm-5:00pm Friday. A librarian is always there during these hours.