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MARK 20100 — Principles of Marketing (Jones)

Market Research

The following resources are good for conducting market research. They may supply the information needed for the following sections of the "Situational Analysis":

9) Prime Client/ Customer? Potential Markets


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Market research reports that cover a range of consumer product categories from "Beauty and Personal" to "Finance" to "Multicultural America."  Report sections include data about the market, the consumer, and brands/companies.  Example reports:

  • Online Grocery Retailing - US - June 2019   
  • Innovations in Banking - US - March 2019   
  • Home Improvement and Maintenance - US - October 2018
  • Digital Advertising - US - August 2019 
  • Pay TV and Bundled Communication Services - US - September 2019 Academic

Provides thousands of full-text market research reports.  Content areas include "Consumer Goods (Consumer Goods & Retailing, Travel & Leisure)," "Demographic," "Food & Beverage (Agriculture, Beverages, Food, Foodservice & Hospitality)," and others.  Example reports:

  • Co-Branded and Affinity Cards in the U.S., 7th Edition (Packaged Facts, 7/19/2019)
  • Connected Home Market by Technology (AI, Data Analytics, IoT), Computing Type (Core Cloud and Edge), Service Provider (MNO and OTT), Application Type (Entertainment, Security, Energy, Smart Vehicle Integrated), User Interface (Smart Speakers and Phones) (Mind Commerce,

Passport (Euromonitor)

Market research reports on consumer products and industries worldwide. Example reports:

  • Procter & Gamble Co, The in Tissue and Hygiene (World)  GLOBAL COMPANY PROFILE  |  27 DEC 2018
  • Johnson & Johnson Inc. in Eyewear (World)  GLOBAL COMPANY PROFILE  |  19 MAR 2019
  • Johnson & Johnson Inc. in Beauty and Personal Care (World)  GLOBAL COMPANY PROFILE  |  07 MAR 2019
  • Visa Inc in Consumer Finance (World)  GLOBAL COMPANY PROFILE  |  05 DEC 2016


Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.