Skip to main content

MARK 20100 — Principles of Marketing (Laneman)

Concepts from Class

  • Creating Customer Value & Engagement
  • Mission Statement
  • Target Market / Potential Market
  • Market Positioning
  • Portfolio Analysis
  • SWOT Analysis
  • Return on Investment
  • Business Objectives ---> Marketing Objectives
  • External Environment
  • Internal Factors
  • Using marketing Information to gain customer insights