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MARK 20100 — Principles of Marketing (Laneman)

Company Profiles — Best Bets

These resources are your best bets for finding public company information. Mergent Intellect and Business Insights: Essentials are good places to start for an overview that includes location and contact information, basic financials, and industry codes.

  • Mergent Intellect
    Access private and public U.S and international business data, industry news, facts and figures, executive contact information, industry profiles, and much more.
     
  • Business Insights: Essentials
    Good for company histories, rankings, and market share data.
     
  • Factiva
    Provides access to global news and business information, including newspapers, same-day newswires, company reports, and media programs.
     
  • Nexis Uni (formerly LexisNexis Academic)
    Includes journals, television and radio broadcasts, newswires and blogs; local, regional, national and international newspapers with deep archives; and business information on more than 80 million U.S. and international companies and more than 75 million executives.

These are your best bets for finding information about private companies. 

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SWOT Analyses

Strengths, Weaknesses, Opportunities, and Threats! A SWOT analysis is a great resource that gives you a quick overview of a company's strategic situation. Business Insights: Essentials offers SWOTs for public companies. Business Source Ultimate offers SWOTs for public and some private companies.

  • Business Insights: Essentials 
    If your company is public, search for it by name or ticker symbol and then look for a link to 'SWOT Reports' from the results. Not all public companies will have SWOTs available.
     
  • Business Source Complete 
    Select 'SWOT Analysis' from "Publication Type."