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MARK 20100 — Principles of Marketing (Laneman)

Industry Analysis

The following sources contain information about industries and industry sectors.  Information available may include such things as background, trends, projections, market share, trade associations, sales figures, etc.  The amount of information will vary by industry. 


  • Reports primarily covering industries in the United States.
  • Sections include things like industry performance, outlook, operating conditions, regulation & policy, and competitors.
  • Example reports:
    • Social Networking Sites in the US - OD4574
    • Smartphone App Developers in the US - OD5817

Business Insights: Essentials

  • Features industry profiles and essays.
  • Search by company name, then look at Industries section in the company profile.