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MARK 20100 — Principles of Marketing (Laneman)

Market Research


Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

Passport (Euromonitor)

Market research reports on consumer products and industries worldwide.


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Market research reports that cover a range of consumer product categories from "Beauty and Personal" to "Finance" to "Multicultural America."  Report sections include data about the market, the consumer, and brands/companies.  Example reports:

  • Social Media Trends - US - April 2018   
  • Digital Advertising - US - August 2019   
  • Attitudes Toward Gaming - US - March 2019