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MGTO 70640 & 70641 — Strategic Communication (Zimmer)

Industry Analysis

  • The following sources contain information about industries. 
  • Information available may include such things as background, trends, projections, market share, trade associations, sales figures, etc. 
  • The amount of information will vary by industry. 


  • Research reports on industries in the United States
  • Information such as industry performance, outlook, products & markets, operating conditions, and competitors are included in the reports.


Business Insights: Essentials

  • Features industry profiles and essays.
  • A few ways to search:
    • By company name, then look at Industries section in the company profile
    • By industry name
    • Browse industries using Industries --> Industry Essays tab
    • By NAICS code
    • Check out the 'Plunkett Reports' from the Industries tab at the top of the screen


ABI/Inform Trade & Industry

  • Domestic and international industry reports as well as articles from trade journals.
  • Click on Browse, then choose First Research for a list of reports.
  • OR, select Advanced Search, type an industry keyword in the search box (e.g., video game, advertising, real estate, etc.), and look for the Document type: box down below.  Find Industry Report and check the box.  Click Search.  
  • Sections include things like Business Trends, Business Challenges, and Executive Insight