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Business Market Research

Research Guide for the Business Market

Market Share

  • Market Share Reporter 2013 - Available via Business Insights: Essentials database.
  • Provides an annual compilation of market share reports from periodical literature and brokerage reports. It provides market share information for companies, products, and services but not for individual brands.
  • After launching the database, click on Advanced Search. Type in a company name or other information in the main search window. 

  • From the Content Type pull-down menu, select Market Share Reports and click on Search.

  • Select from the list of results. 

  • The company's market share is listed as a percentage of the total market for the category you select.

  • IBIS World Provides convenient and colorful market share concentration charts
  • Market share information available in About this Industry and Major Companies tabs
  • Useful narratives provided in addition to market share percentages