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MBAC 60541/MBAE 70634 — Strategic Planning for Growth (Michel)

Industry Research

Searching for Industry Information

The databases in this section will provide insight into the macro level industries under which companies will fall. A couple of questions to consider to inform your search process:

  • Is the industry you are looking at new? Is the product highly innovative? 
    • Newer industries, especially in the tech fields, may not have as many reports published yet. Consider searching for reports that are in adjacent or broader industries.
  • Does a company you are researching fall into multiple industries?
     

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