The following resources are your best bets for in-depth market research content. We strongly recommend Mintel for any type of consumer-related information. Who's buying which brands of pizza? How often? What are the demographics? What influences customers' buying behavior? How have these trends changed over time? We also love Statista because it has useful content on just about any topic you can think of. The additional resources listed here round out the best bets.
Market research reports that cover a range of consumer product categories from "Beauty and Personal" to "Finance" to "Multicultural America." An excellent resource for gathering information on specific consumer demographics for marketing purposes. Report sections include data about the market, the consumer, and brands/companies. Example reports:
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries. Includes quick statistics concerning consumers, markets, companies, and industries. There's something in here about everything!
Provides thousands of full-text market research reports. Content areas include "Consumer Goods (Consumer Goods & Retailing, Travel & Leisure)," "Demographic," "Food & Beverage (Agriculture, Beverages, Food, Foodservice & Hospitality)," and others. Example reports:
Market research reports on consumer products and industries worldwide. Example reports:
Each user is required to create a personal workspace. Licensed for 5 simultaneous users.
A database for generating thematic maps using demographic data for the U.S. Contains data sets specific to consumer behavior. When you enter the database create a workspace selecting a location of interesting, and choosing total population as a "seed variable". From there you can select data of interest by category to generate a map. To export data, select the view actions dropdown and create a table from the region you have focused on. Then export numbers to a usable file format.