Mahaffey Business Library
L001 Mendoza College of Business
University of Notre Dame
Notre Dame, IN 46556
(574) 631-9098
askbuslib@nd.edu
Business Library Website
These resources are your best bets for in-depth industry research reports and related content. The information available may include content such as background, trends, projections, market share, trade associations, sales figures, and more. The amount of information will vary by industry. One of the key items to look for in these reports is the list of industry/trade association websites. These are great places to discover more information, coming from an "insider" perspective.
The content may help you with the following sections of the Situational Analysis from your Team Project Checklist:
1) Macro-Level External Environment – PESTLE/PESTEL - Political, Economic, Social, Technological, Environmental, Legal
2) Competitive Environment- Position in Industry, Strengths, Weaknesses, Threats, Power
5) Industry Analysis – Issues and Concerns, Market Size
11) Supply Chain, Logistics – How do they acquire their products
13) Use of the latest technology?