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MARK 20100/BASC 20250/MDMK 20100 — Principles of Marketing (Essig)

How To Get Help

This guide is meant to help you with Prof. Robert Essig's Principles of Marketing course. It is not intended to be exhaustive; rather, our goal is to get you started with resources that should be helpful. Not all resources will necessarily be appropriate for each of your companies/products. 

Need help? Two of the best ways to get it:

  1. Send us your question via Ask a Business Librarian
    (You'll get a faster reply using Ask a Business Librarian than you would if you e-mailed Pete or Andy individually.)
  2. Come see us in person at the Mahaffey Business Library anytime from 1:00pm–6:00pm, Monday–Thursday and 1:00pm–5:00pm Friday. A librarian is always there during these hours.