The following resources are your best bets for in-depth market research content. We strongly recommend Mintel for any type of consumer-related information. Who's buying which brands of pizza? How often? What are the demographics? What influences customers' buying behavior? How have these trends changed over time? We also love Statista because it has useful content on just about any topic you can think of. The additional resources listed here round out the best bets.
The content may help with the following section of the Situational Analysis:
Market research reports that cover a range of consumer product categories from "Beauty and Personal" to "Finance" to "Multicultural America." Report sections include data about the market, the consumer, and brands/companies. Example reports:
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries. There's something in here about everything!
Provides thousands of full-text market research reports. Content areas include "Consumer Goods (Consumer Goods & Retailing, Travel & Leisure)," "Demographic," "Food & Beverage (Agriculture, Beverages, Food, Foodservice & Hospitality)," and others. Example reports:
Market research reports on consumer products and industries worldwide. Example reports: