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MARK 20100/BASC 20250/MDMK 20100 — Principles of Marketing (Laneman)

Concepts from Class

  • What does the company do to earn revenue?
  • Who are its competitors?
  • Who are its customers?
  • What is the company's position in the marketplace?
  • What innovation has led to the industry disruption?
  • What is their marketing strategy and mix?