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MARK 30660 — Retailing (McKinney)


These resources will help you with company-specific information, and they are especially useful if you are looking at a specific retail location. 

Resources on this page will be particularly helpful when looking at specific retail cases. Resources available here will allow you to search and compile a wide range of information on a particular retail location by its company name.

Be aware when researching companies of the factors which can impact the availability of information. Private retail companies will have less information available than larger public counterparts. If you run into a situation where you are finding little information on a private company, try revising your search to get information on a public competitor that would fall in the same industry. You may find overlap in information surrounding a public company which could be applied to the private counterpart.

Company Profiles

These resources are your best bets for finding company profiles and other information. Mergent Intellect and Business Insights: Essentials are especially good starting places as they can be used to determine which specific industry a particular retailing company falls under. This opens the door to finding more information on a store's target market and competitors.

Recommended Resources

SWOT Analysis

Strengths, Weaknesses, Opportunities, and Threats! A SWOT analysis is a great resource that gives you a quick overview of a company's strategic situation. If there is a SWOT analysis available for a retail company, it may shed light on some of their retailing practices which are responsible for their successes or failures. Business Insights: Essentials offers SWOTs for public companies. Business Source Complete offers SWOTs for public and some private companies.

Recommended Resources