MBA/MSA 60400 — Strategic Writing (Bernel)

These resources are your best bets for in-depth industry research reports and related content. The information available may include content such as background, trends, projections, market share, trade associations, sales figures, and more. The amount of information will vary by industry.

One of the key items to look for in these reports is the list of industry/trade association websites. These are great places to discover more information, coming from an "insider" perspective. 

IBISWorld

• Research reports on industries in the United States
• Information such as industry performance, outlook, products & markets, operating conditions, and competitors are included in the reports.
  
  Sample reports:
   
  • Warehouse Clubs & Supercenters in the US - July 2022
  • Supermarkets & Grocery Stores in the US - July 2022
  • Pizza Restaurants in the US - January 2023
  • Craft Beer Production in the US - January 2023
  • E-Commerce & Online Auctions in the US - September 2022

Business Insights: Essentials

• Features industry profiles and essays.
• Great for finding out a company's primary industry.
• A few ways to search:
  • By company name, then look at Industry section in the company profile
  • By industry name
  • Browse industries by selecting Browse and then Industries
  • By NAICS code

Mergent Intellect

Search by COMPANY:

• Search for a company by name or ticker, then look at the Industry Details tab.
• Click on the actual report icon to bring up the First Research Industry Report. Note that there may be multiple reports if your company is classified in multiple industries.

Search by INDUSTRY:

• Click on FIRST RESEARCH
• Enter your nd.edu e-mail
• Enter a Keyword or Industry Code 

Sections in the reports include things like Business Trends, Business Challenges, Executive Insight, and Call Prep questions!

Sample reports:

• Environmental Consulting Services (12/19/2022)
• Clothing Stores (2/6/2023)
• Mental Health Professionals (1/3/2023)

SBRNet (Sports Business Research Network featuring Sports Market Analytics)

• News and market research from the National Sporting Goods Association and other industry sources
• All aspects of sporting goods, sports equipment, participation, broadcasting and marketing are covered.
• Fan market and behaviors, brand preferences, etc.