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MGTO 30500 — Introduction to Entrepreneurship (Hollis)

Market Research

The following databases will help you gather information about:

  • Markets and the products and/or services within those markets
  • Customers (past, present, and potential) for the product or service 
  • Characteristics, spending habits, location, and needs of target markets
  • Competitors your company might face  

 

Technavio

Provides over 17,000 marketing research reports over 100 industry segments and over 800 niche and emerging technologies.

 

BCC Research

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In-depth market research reports on trends, latest applications, and key players within markets such as advanced materials, biotechnology, chemicals, energy, healthcare, sensors, plastics, nanotechnology, and other emerging technologies. Excellent place to check for market research relating to complex and innovative technologies that may serve more niche audiences at their current stage of development.


Frost & Sullivan Research Services

Provides access to market research reports and insight reports with a focus on trends in technological innovations. This resource is particularly strong in its coverage of streaming and mobile application development oriented markets.


Mintel

Market research reports that cover a range of consumer product categories from Beauty and Personal to Finance to Multicultural America. Report sections include data about the market, the consumer, and brands/companies.

Sample reports:

  • Electronics Retailing - US- April 2019
  • Health Technology Trends - US - March 2019
  • Digital Video: Incl Impact of COVID-19 - US - July 2020
  • Wearable Technology - US - February 2020
  • The Connected Nursery: Wearable Health Tech for Our Littlest Consumers - 24 July 2019 (Insight)
  • Marketing to Millennials - US - June 2019

 

Statista

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries. Search using terms related to your project and browse the results. Examples might include personal protective equipment, mask, recruiting, streaming, alcohol, opinions, tracking, recommerce, etc.

Sample statistics/reports:

  • Personal protective equipment market value in the United States from 2014 to 2026, by product category 
  • Online recruiting and social media (dossier)
  • Alcohol and health (dossier)
  • Social media usage in the United States 
  • Footwear market in the U.S.
  • Share of adults in the United States who have bought or sold a used item online as of 2019, by age group


SBRNet (Sports Market Analytics)

An excellent resource for data on sports, sporting consumers, athletics products, and other athletic wear.


SimplyAnalytics

Limited to 5 simultaneous users

A data analytics tool providing data from the country to zip code level on demographic information, consumer behavior, and many other pieces of descriptive data that are often used by market research professionals in the production of market research reports. This is an excellent place to find data to identify a target market if pre-published reports do not exist for your topic.


PsycInfo

A premier database for academic literature in the fields of Psychology. Included within Psychological studies are many publications analyzing people's response to various types of mobile application designs. This may be a good resource for finding more scientifically evidenced best practices for design of mobile applications and websites among many other potential uses.