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MGTO 30600 — Business Writing (Cronin)

Industry Analysis

The following sources contain information about industries and industry sectors.  Information available may include such things as background, trends, projections, market share, trade associations, sales figures, etc.  The amount of information will vary by industry. 



  • Reports primarily covering industries in the United States.
  • Sections include things like industry performance, outlook, operating conditions, regulation & policy, and competitors.
  • Example reports:
    • Motorcycle Dealership and Repair in the US - 44122a
    • Oil & Gas Pipeline Construction in the US - 23712
    • After-School Program Providers in the US - OD5884
    • Gym, Health & Fitness Clubs in the US - 71394

Business Insights: Essentials

  • Features industry profiles and essays.
  • Search by industry name, browse industries using Industries --> Industry Essays tab, or search by NAICS code.
  • Don't be shy!  Check out the 'Plunkett Reports' from the Industries tab at the top of the screen.

ABI/Inform Trade & Industry

  • Domestic and international industry reports as well as articles from trade journals.
  • Click on Browse, then choose First Research for a list of reports.
  • OR, select Advanced Search, type an industry keyword in the search box (e.g., video game, advertising, real estate, etc.), and look for the Document type: box down below.  Find Industry Report and check the box.  Click Search.  
  • Sections include things like Business Trends, Business Challenges, and Executive Insight