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MGTO 30600 — Business Writing (Cronin)

Market Research


Market research reports that cover a range of consumer product categories from "Beauty and Personal" to "Finance" to "Multicultural America."  Report sections include data about the market, the consumer, and brands/companies.  Example reports:

  • The Natural/Organic Food Shopper - US - July 2019   
  • Smart Homes - US - May 2019   
  • Black Consumers and Quick Service Restaurants - US - July 2019 Academic

Provides thousands of full-text market research reports.  Content areas include "Consumer Goods (Consumer Goods & Retailing, Travel & Leisure)," "Demographic," "Food & Beverage (Agriculture, Beverages, Food, Foodservice & Hospitality)," and others.

Passport (Euromonitor)

Market research reports on consumer products and industries worldwide.


Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.