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MARK 30120 - Marketing Research (Kleiser)

Business News

Factiva

Provides access to global news and business information, including newspapers, same-day newswires, company reports, and media programs. 
 

ABI/INFORM Global

Article citations and abstracts (some full text and image) for 1600+ U.S. and international business publications, covering business and economic conditions, management techniques, theory and practice of business, advertising, marketing, economics, human resources, etc. 
 

ABI/INFORM Trade & Industry

Search more than 1200 business periodicals with a trade or industry focus. Provides information on the latest industry news, product and competitive information, marketing trends, and a wide variety of other topics.
 

Business Source Complete

Articles from academic journals, magazines, and trade publications, as well as current company, industry and region reports.
 

Google Scholar

Searches across a wide range of scholarly literature including articles, books, conference papers, technical reports, theses, etc., from academic publishers, professional societies, online repositories, universities and other web sites.

 

PsycInfo

Includes material of relevance to psychologists and professionals in related fields such as psychiatry, management, business, education, social science, neuroscience, law, medicine, and social work. Could be helpful for Sensory Marketing Assignment.