MARK 30120 - Marketing Research (Kleiser)

These databases may be helpful for finding the information needed for the "client" aspect of your Team Project:

a. Describe the organization and its current mission statement as context for the report.

b. Situation Analysis (environmental scan to identify factors that may influence the company's ability to connect with its target audience, SWOT analysis, Competitor analysis)

Business Insights: Essentials

Good for company chronology, COMPANY HISTORY, market share reports, and SWOTs. A SWOT analysis is a great resource that gives you a quick overview of a company's strategic situation. If your company is public, search for it by name or ticker symbol and then look for a link to 'SWOT Reports' from the results. Not all public companies will have SWOTs available.

Mergent Intellect

More information is available for public companies. Information about private companies or subsidiaries is limited.

Statista

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries. 

• Type SLOWLY and let the autocomplete help you find useful search terms and phrases
• Look for the orange and red-icon reports. They contain multiple datasets.
• Follow up on the SOURCE listed to see if an external website offers more data, stats, or information.

​Factiva

Provides access to global and U.S. newspapers, same-day newswires, and media programs.