MARK 30120 - Marketing Research (Kleiser)

These databases are your best bets for in-depth industry research reports and related content. The information available may include content such as background, trends, projections, market share, trade associations, sales figures, and more. The amount of information will vary by industry. One of the key items to look for in these reports is the list of industry/trade association websites. These are great places to discover more information, coming from an "insider" perspective. 

IBISWorld

• Research reports on industries in the United States
• Information such as industry performance, outlook, products & markets, operating conditions, and competitors are included in the reports. Sample reports:
   
  • Domestic Airlines in the US
  • Global Hotels & Resorts
  • Shoe & Footwear Manufacturing in the US
  • Acne Treatment Manufacturing OTC in the US

Business Insights: Essentials

• Features industry profiles and essays.
• Great for finding out a company's primary industry.
• A few ways to search:
  • By company name, then look at Industry section in the company profile
  • By industry name
  • Browse industries using Browse --> Industries
  • By NAICS code

Mergent Intellect

• Search for a company, then look at the Industry Details tab.
• Click on the actual report icon to bring up the First Research Industry Report. Note that there may be multiple reports if your company is classified in multiple industries.
• Sections include things like Business Trends, Business Challenges, Executive Insight
• Call prep questions!