MSMG 60415 — Strategic Communication (Bernel)

These databases are the best for helping you find company-specific information. They may supply the information needed to help answer the questions you are to consider for your Speaking Assignment about a publicly traded company's revenue strategy.

• What is the company’s value proposition? 
• Is the market for their products or services growing, mature, or declining?
• What is their strategy for securing additional or at least stable market share?
• What is their capital financing strategy? 
• What do you (or experts) see as the risks and opportunities in the current business model?

In addition to an explanation of their revenue strategy, you need to describe the marketspace in which they compete.

A company profile includes basic information like location, contact information, basic financials, a brief history of the company, and industry codes. There are often links within the company's profile to other, more substantive information about them such as a SWOT analysis, analysts reports, etc. 

Mergent Intellect

Access to public and private U.S and international business data, industry profiles, facts and figures, executive contact information, and much more.

Business Insights: Essentials

Good for company chronology, company histories, market share reports, and rankings. SWOTS!

GuideStar Pro

Provides access to information the missions, programs, and finances of IRS-recognized nonprofit organizations.

Hoover's Company Records

Company information including location, summary financials, top officers, competitors, and company history for public companies.

​Factiva

Provides access to company reports, global and U.S. newspapers, same-day newswires, and media programs.

Capital IQ

Excellent source for company financials IF you don't mind creating an account to use it. Follow the instructions on this guide if you'd like to create an account and access it. If you have an account already, use this link to get into the database.

Mergent Online

Respectable source for company financials including long term debt, capital stock, common size balance sheets and income statements, cash flow, etc. SEC filings are linked to within this database.

Strengths, Weaknesses, Opportunities, and Threats! A SWOT analysis is a great resource that gives you a quick overview of a company's strategic situation. Business Insights: Essentials offers SWOTs for public companies. Business Source Complete offers SWOTs for public and some private companies.

Business Insights: Essentials 
If your company is public, search for it by name or ticker symbol and then look for a link to 'SWOT Reports' from the results. Not all public companies will have SWOTs available.

Business Source Complete 
Select 'SWOT Analysis' from "Publication Type."