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MGTO 20300 — Foundations of Strategy (Goncalves)

Market Research

The following databases will help you gather information about:

  • Markets and the products and/or services within those markets
  • Customers (past, present, and potential) for the product or service 
  • Characteristics, spending habits, location, and needs of target markets
  • Competitors your company might face  

 

Technavio

Provides over 17,000 marketing research reports over 100 industry segments and over 800 niche and emerging technologies.


Frost & Sullivan Research Services

Provides access to market research reports and insight reports with a focus on trends in technological innovations. This resource is particularly strong in its coverage of streaming and mobile application development oriented markets.


Mintel

Market research reports that cover a range of consumer product categories from Beauty and Personal to Finance to Multicultural America. Report sections include data about the market, the consumer, and brands/companies.

Sample reports:

  • Warehouse Clubs - US- 2025
  • Snacking Motivations and Attitudes - US - 2025
  • Perceptions of Auto Brands - US - 2025
  • First & Second Generation Americans - US - 2025
  • In-person Sporting Event Experience - US - 2025
  • Black Consumers: Culture & Community - US - 2025

 

Statista

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.