Mahaffey Business Library
L001 Mendoza College of Business
University of Notre Dame
Notre Dame, IN 46556
(574) 631-9098
askbuslib@nd.edu
Business Library Website
For the West Monroe case, there is a specific focus on gearing the digital strategy toward the Millennial and Generation Z demographic. We offer a number of resources which focus on the consumer preferences of these demographic categories which may give you insight into the sort of preferences they would hold for the proposed banking services.
In the context of the West Monroe case, industry databases may be able to provide you precise information on key trends in technology related to the banking industry. Reports may highlight issues related to digital strategies, mobile banking, and online banking platforms while nodding to changes to the industry being inspired by new COVID-19 market forces.
In addition to the databases provided, consider looking into the web sites, portals, mobile applications, or other digital presences of banking companies who have successfully employed digital strategies similar to what you would recommend. These will serve as excellent cases proving the potential for success in employing your recommendations to the West Monroe case.
This page focuses on the general topics of web design, mobile app development, usability, and best practices information architecture. These topics generally provide sound evidence for techniques in designing user (or customer) centered websites and mobile applications, and they offer research which can inform a successful digital strategy. For this particular topic, there are many search strategies that could lead to helpful information. The recommendations provided represent a few possible options. If you are not getting the results you were hoping for, try approaching the search a different way or reaching out to one of us at the business library. Be willing to use general research on the topic of web design as well, even if it is outside of the banking context. Principles applied in successful web design implementations tend to adapt well to other contexts. Performing some preliminary research on the previous tabs may help to inform potential search strings for some of the more general databases as well. While I outline some general potential searches, there is a lot that you can probably draw out of the databases with some experimentation based on the direction your project takes.
"digital strategy"
websites
"web design"
"web development"
"user centered design"
"information architecture"
usability
performance
preference
"smart phones"
"mobile application development"
"human computer interaction"
"internet of things"
Books may provide an excellent starting place for topics related to a user centered web design. To get started finding books on the topic, try searching Notre Dame's Onesearch library catalog with the some of the key words and phrases mentioned above. Filter the results on the left hand side by resource type to book, and see if anything catches your eye. Consider narrowing your searches a bit further by adding terms to your search string such as follows: