Mahaffey Business Library
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University of Notre Dame
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These resources are your best bets for in-depth industry research reports and related content. The information available may include content such as background, trends, projections, market share, trade associations, sales figures, and more. The amount of information will vary by industry. One of the key items to look for in these reports is the list of industry/trade association websites. In many cases, emphasis in industry research is in domestic U.S. based industries. This is due to data collection efforts being high in the United States Government.
Industry information is very broad. Instead of looking at a brand or product individually, data is aggregated to represent the trends and issues facing all products, brands, and companies within an industry space. If your product is a specific type of coffee, for example, information related to the beverage industry as a whole will apply to your product. This more holistic view of industry is very important when evaluating the competitors for your product.