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MARK 20100/BASC 20250/MDMK 20100 — Foundations of Marketing (Jin)

Industry Information

These resources are your best bets for in-depth industry research reports and related content. The information available may include content such as background, trends, projections, market share, trade associations, sales figures, and more. The amount of information will vary by industry. One of the key items to look for in these reports is the list of industry/trade association websites. In many cases, emphasis in industry research is in domestic U.S. based industries. This is due to data collection efforts being high in the United States Government.

Industry information is very broad. Instead of looking at a brand or product individually, data is aggregated to represent the trends and issues facing all products, brands, and companies within an industry space. If your product is a specific type of coffee, for example, information related to the beverage industry as a whole will apply to your product. This more holistic view of industry is very important when evaluating the competitors for your product.

Recommended Resources

IBISWorld

  • Research reports on industries in the United States
  • Information such as industry performance, outlook, products & markets, operating conditions, and competitors are included in the reports.

 

Business Insights: Essentials

  • Features industry profiles and essays.
  • Great for finding out a company's primary industry.
  • A few ways to search:
    • By company name, then look at Industries section in the company profile
    • By industry name
    • Browse industries using Industries --> Industry Essays tab
    • By NAICS code
    • Check out the Plunkett Reports from the Industries tab at the top of the screen


Mergent Intellect

  • Search for a company, then look at the Industry Details tab.
  • Click on the actual report icon to bring up the First Research Industry Report. Note that there may be multiple reports if your company is classified in multiple industries.
  • Sections include things like Business Trends, Business Challenges, Executive Insight
  • Call prep questions!

 

ABI/Inform Trade and Industry

  • Domestic and international industry reports as well as articles from trade journals.
  • Click on Browse, then choose First Research for a list of industries to browse. 
  • OR, select Advanced Search, type an industry keyword in the search box (e.g., pizza, chocolate, etc.), and look for Document type in the box down below. Find Industry Report and check the box. Click Search.  
  • Sections include things like Business Trends, Business Challenges, Executive Insight
  • Call prep questions!