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MARK 20100/BASC 20250/MDMK 20100 — Foundations of Marketing (Jin)

Domestic Market Research

Resources in this section cover analysis of markets, brands, and consumers primarily focusing on the United States market. These are great places to find information on trends in consumer behavior in the U.S.

Recommended Resources

International Market Research

Resources in this section primarily focus on international markets. They generally have a higher degree of filters and functionalities centered on narrowing searches by countries of interest. Often the United States will also be included within these databases as they tend to be global in their coverage.

Recommended Resources