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MSMG 60415 — Strategic Communication (Gibbons)

Market Research

The following resources are your best bets for in-depth market research content. We strongly recommend Mintel for any type of consumer-related information. Who's buying which brands of pizza? How often? What are the demographics? What influences customers' buying behavior? How have these trends changed over time? We also love Statista because it has useful content on just about any topic you can think of. The additional resources listed here round out the best bets.