Market Research

The following resources are your best bets for in-depth market research content. We strongly recommend Mintel for any type of consumer-related information. Who's buying which brands of pizza? How often? What are the demographics? What influences customers' buying behavior? How have these trends changed over time? We also love Statista because it has useful content on just about any topic you can think of. The additional resources listed here round out the best bets.

Mintel
Market research reports that cover a range of consumer product categories from "Beauty and Personal" to "Finance" to "Multicultural America." Report sections include data about the market, the consumer, and brands/companies. Excellent for identifying target audience preferences which influence business strategies.
Technavio
Provides access to general and specialized market research reports documenting target audiences for product categories, major players within a market, and other key driving trends.
Statista
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries. There's something in here about everything! Make use of autocomplete suggestions which appear as you type searches.
Passport
Provides profile performance data on companies across numerous localities. This database may be particularly helpful if your chosen company serves an international market.

MSMG 60415 — Strategic Communication (Gibbons)

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Market Research