Skip to Main Content

MSMG 60415 — Strategic Communication (Gibbons)


For your Strategic Business Proposal, either analyze or propose a business strategy for a publicly traded company. You may select either a business strategy already implemented and analyze the reasons for its success or failure, or you may propose a business strategy not yet implemented and offer a plan for its implementation.

Recent corporate strategic initiatives may be found in the popular business press (Bloomberg BusinessWeek, The Economist, The Financial Times, The Wall Street Journal) as well as corporate sources (corporate website, SEC 8-K filings, investor disclosure materials), and trade journals (Science Daily, Aviation Week & Space Technology, Automotive News, etc.). 

Business News


Provides access to global news and business information, including newspapers, same-day newswires, company reports, and media programs. 


Article citations and abstracts (some full text and image) for 1600+ U.S. and international business publications, covering business and economic conditions, management techniques, theory and practice of business, advertising, marketing, economics, human resources, etc. 

ABI/INFORM Trade & Industry

Search more than 1200 business periodicals with a trade or industry focus. Provides information on the latest industry news, product and competitive information, marketing trends, and a wide variety of other topics.

Business Source Complete (EBSCO)

Articles from academic journals, magazines, and trade publications, as well as current company, industry and region reports.

Google Scholar

Searches across a wide range of scholarly literature including articles, books, conference papers, technical reports, theses, etc., from academic publishers, professional societies, online repositories, universities and other web sites.

Nexis Uni

Includes print and online journals, television and radio broadcasts, newswires and blogs as well as local, regional, national and international newspapers with deep archives.