Summer Scholars - Marketing for the Common Good (Essig/Olsen)

Provides access to industry reports covering industry performance and outlook, competitive landscape (including market share concentration), regulatory environment, major companies, operational conditions, SWOT analysis, and key statistics.

Licensed for 5 simultaneous users.
Click the search button at the top of the database home page, underneath the search form make use of the company filter search box to apply a tag for your organization, such as Ronald McDonald House Charities. Set the filter, and then apply a date filter just under the search form to a more current date range such as the last 1 or 2 years. You can further narrow your search if desired by experimenting with the subject filter search box inputting broad terms related to your questions to see if any tags appear in the autocomplete suggestions.

Provides access to a variety of news sources, legal research, and business information on U.S. and international companies and their executive leadership. This is a particularly useful database in the event your organization is facing many legal issues as court cases which may be applied to your organization directly or other similar organizations are available in here.