Customers - Summer Scholars - Marketing for the Common Good (Essig/Olsen) - Library Guides at University of Notre Dame

Overview

Resources on this page will help with providing research into the potential customers and donors for your organization. When searching for information on customers, it can help to follow this process:

Identify the target audience, customer, or donor category
Determine the most broad term to describe the category demographically (e.g. children, Generation Z, affluent/wealthy, etc.)
Search the broad category term for research and data on the group

Recommended Resources

General

Statista
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on a variety of topics.
Mintel Academic
Check box to agree to terms of service when entering the database.
Provides access to reports analyzing trends and preferences in consumer behavior with an emphasis on for profit brands.
Google Scholar
Try general searches such as zoo AND ("target audience" OR marketing) replacing zoo with the organization type more relevant to your project. Results will vary wildly in this method, but it sometimes can get you a good nugget of information quickly. Be sure to be mindful of the publication date of sources as some materials can be out of date. Filters on the left hand side of a search can help to reduce the amount of results outside of your target date range.

Donor and Non-Profit Centered

Indiana University Lily Family School of Philanthropy Publications
Repository of scholarly literature from the Lily Family School of Philanthropy. For this project, searching terms such as donor, fundraising, revenue, or affluent may provide useful results.

Summer Scholars - Marketing for the Common Good (Essig/Olsen)

Need help? Ask a Business Librarian!

Librarians

Overview

Recommended Resources

General

Donor and Non-Profit Centered