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MARK 20100/MDMK 20100/BASC 20250- Foundations of Marketing (Olsen)

Overview

The resources on this page will help you find company information, fulfilling some of the 5C's in due diligence of the marketing management framework for your marketing strategy assignment. The types of information you can expect to find through these resources is as follows:

  • Products, Divisions, and Financial Health of a Company 
  • SWOT Analysis
  • Internal Environment - Corporate Culture, Firm Organization, HR Policies and Capabilities
  • Current Business Objectives
  • Executive Leadership, Vision, and Value Proposition
  • Social Responsibility and Corporate Image

 

Company Profiles

These resources are your best bets for finding company profiles and other information. Mergent Intellect and Business Insights: Essentials are good places to start for an overview that includes location and contact information, basic financials, and industry codes.

SWOT Analyses

Strengths, Weaknesses, Opportunities, and Threats! A SWOT analysis is a great resource that gives you a quick overview of a company's strategic situation. Business Insights: Essentials offers SWOTs for public companies. Business Source Complete offers SWOTs for public and some private companies. Be sure to search both resources as they each source SWOT analyses from different publishers. You may find one resource has a SWOT available while the other does not. Do note that there are instances in which there is not a SWOT analysis for your company, and in this case you may have to put in some extra legwork to research and create your own!