Mahaffey Business Library
L001 Mendoza College of Business
University of Notre Dame
Notre Dame, IN 46556
(574) 631-9098
askbuslib@nd.edu
Business Library Website
Resources on this page provide focus on analyzing various markets and the customer preferences within them. They will often provide insights into the types of products available in broad product categories. They will also provide analysis on consumer preferences at the demographic level for broader product categories. This type of analysis can easily be applied to the more specific products which may be the focus of your marketing plan. These resources may be particularly helpful in the following topic areas for your strategic marketing plan:
Market research reports that cover a range of consumer product categories. Report sections include data about the market, the consumer, and brands/companies. Reports may be more general than your specific company or product, but the data and demographic information within them are what companies use to generate a marketing strategy.
Sample reports:
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Provides access to statistical data from a variety of sources. Functions well when searching by a broad keyword and allowing autocomplete to offer suggestions. In Statista you may find information on a company, the size of a product market, market segmentation in a broad market category, or even income level of potential target demographics by region. Resources in Statista represented by an orange or red icon have multiple data sets in one place, blue icons represent singular datasets.
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To access click "client login" at the top right. You can sign in as a guest or create an account with your ND email. Registration for EMIS will also register an account for CEIC data.
Provides access to market research reports across a series of major providers such as Grand View Research, Mordor Intelligence, and Technavio. This resource also integrates a series of relevant marketing, industry, and government data that influences major marketing decisions across firms.
Sample reports:
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Provides access to market research and consumer reports at an international level. Also provides access to company market profiles for broad industry areas, outlining the market size of a broad industry for a target country. We recommend starting with browsing some of the dropdown options at the top of the database, such as industries or companies, to quickly look at what is available.
Sample reports: