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MARK 20100/MDMK 20100/BASC 20250- Foundations of Marketing (Olsen)

Market and Customer

Resources on this page provide focus on analyzing various markets and the customer preferences within them. They will often provide insights into the types of products available in broad product categories. They will also provide analysis on consumer preferences at the demographic level for broader product categories. This type of analysis can easily be applied to the more specific products which may be the focus of your marketing plan. These resources may be particularly helpful in the following topic areas for your strategic marketing plan:

  • Product
  • Segmentation
  • Targeting
  • Market Size
  • Place
  • Promotion

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