Business News, Articles, Published Research - MARK 20100/MDMK 20100/BASC 20250 — Foundations of Marketing (Olsen) - Library Guides at University of Notre Dame

Business News

Resources on this page can be used to find business news, trade publications, and academic articles reporting on business related topics. The recommended resources are excellent places for filling in gaps in more specific topic areas that the previous tabs did not cover. They are also excellent resources in the event you have selected a more obscure brand for your proposal. Topics you may find in these resources include, but are not limited to:

Pricing strategy
Consumer analysis
Marketing and advertising theory
Current trends in industry and company sectors
New company or product launches

Recommended Resources

Factiva
Provides access to global news and business information, including newspapers, same-day newswires, company reports, and media programs. Make use of the various filters underneath the search form on the search page. Using the company filter, you may be able to pull results tagged as being about the company you are interested in. There are also numerous subject filters which you can search in its filter section by typing broad words and allowing it to autocomplete. Try typing pricing and see which related keywords may come up while you have a company tag.
ABI/INFORM Global
Article citations and abstracts (some full text and image) for 1600+ U.S. and international business publications, covering business and economic conditions, management techniques, theory and practice of business, advertising, marketing, economics, human resources, etc.
ABI/INFORM Trade & Industry
Search more than 1200 business periodicals with a trade or industry focus. Provides information on the latest industry news, product and competitive information, marketing trends, and a wide variety of other topics.
Business Source Complete
Articles from academic journals, magazines, and trade publications, as well as current company, industry and region reports.
Google Scholar
Searches across a wide range of scholarly literature including articles, books, conference papers, technical reports, theses, etc., from academic publishers, professional societies, online repositories, universities and other web sites.
Nexis Uni
A news data with many similarities to Factiva. There is a greater focus on international news publications in Nexis Uni as well as legal research in the form of Law Reviews and transcripts of court cases. If you are proposing a strategy for a product with a known history of legal issues. Nexis Uni is worth a look!

MARK 20100/MDMK 20100/BASC 20250 — Foundations of Marketing (Olsen)

The Thomas Mahaffey, Jr. Business Librarians

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Business News

Recommended Resources