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MARK 20100/MDMK 20100/BASC 20250- Foundations of Marketing (Olsen)

Business News

Resources on this page can be used to find business news, trade publications, and academic articles reporting on business related topics. The recommended resources are excellent places for filling in gaps in more specific topic areas that the previous tabs did not cover. They are also excellent resources in the event you have selected a more obscure brand for your proposal. Topics you may find in these resources include, but are not limited to:

  • Pricing strategy
  • Consumer analysis
  • Marketing and advertising theory
  • Current trends in industry and company sectors
  • New company or product launches

Recommended Resources