This guide provides recommendations for conducting research on industry. When you begin researching an industry, there are a number of helpful things to consider before navigating our recommended databases.
What is the NAICS or SIC code for the industry being researched?
Does your industry intersect with other industries that you can draw information from?
Does your industry have multiple synonymous keywords relating to it? (e.g. clothing, apparel, fashion, etc.)
Consider searching outside of library resources in places like trade or professional associations as they can provide insight into industry trends.