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Industry Research

Getting Started

This guide provides recommendations for conducting research on industry. When you begin researching an industry, there are a number of helpful things to consider before navigating our recommended databases.

Starting Search Tips

  • What is the NAICS or SIC code for the industry being researched?

  • Does your industry intersect with other industries that you can draw information from?

  • Does your industry have multiple synonymous keywords relating to it? (e.g. clothing, apparel, fashion, etc.)

  • Consider searching outside of library resources in places like trade or professional associations as they can provide insight into industry trends.