Library Guides: Marketing and Advertising: Market Share

Market Share

Market share shows the proportion of a market that is controlled by a particular company. This can help build an understanding of the competitive landscape of a particular market. The resources outlined on this page provide in depth market share reports and analysis. These resources tend to function well when searching by name of key companies dominating markets or looking at market share from an industry perspective.

Recommended Resources

IBISWorld
Market share information available in About this Industry and Major Companies tabs. Provides both narrative reports and visual market share concentration charts.
Market Share Reporter via Business Insights: Essentials
Access market share reports by clicking advanced search, and selecting "Market Share Reports" in the content type dropdown under select limiters section. Provides an annual compilation of market share reports from periodical literature and brokerage reports. It provides market share information for companies, products, and services but not for individual brands.

Marketing and Advertising

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Market Share

Recommended Resources